Gymkuma is a dynamic fitness apparel and accessories brand based in the Middle East, dedicated to empowering athletes and fitness enthusiasts through innovative, high-quality, and stylish products. Inspired by the strength and resilience of the bear, which symbolizes their brand spirit, Gymkuma offers a wide range of activewear and gear for both men and women.

The mission is to disrupt the fitness eCommerce space by combining bold designs with functionality, ensuring their products not only look great but also perform exceptionally. Catering to a growing community of athletes, Gymkuma aims to inspire confidence and enable peak performance with every piece they create.

Client & Industry

Gymkuma is a dynamic fitness apparel and accessories brand based in the Middle East, dedicated to empowering athletes and fitness enthusiasts through innovative, high-quality, and stylish products. Inspired by the strength and resilience of the bear, which symbolizes their brand spirit, Gymkuma offers a wide range of activewear and gear for both men and women.

How we helped

The mission is to disrupt the fitness eCommerce space by combining bold designs with functionality, ensuring their products not only look great but also perform exceptionally. Catering to a growing community of athletes, Gymkuma aims to inspire confidence and enable peak performance with every piece they create.

Gymkuma, a Jordan-based startup in the fitness apparel industry, sought to establish their online presence with a professional eCommerce store that matched the standards of leading American sports clothing brands. Despite having their branding, logo, and catalog in place, they faced the following challenges:

Theme Selection

They required a cost-effective yet highly customizable Shopify theme that could reflect a sleek and professional look similar to major brands like Under Armour.

Feature Enhancement

The store needed advanced features such as a Mega Menu, cart drawer, and a pre-order system, some of which were not natively available within Shopify’s themes.

Custom Layouts

Gymkuma’s vision included unique design elements such as a custom carousel and a related products section, which required additional coding and customization.

The successful development of Gymkuma’s Shopify store set a strong foundation for its growth in the competitive fitness apparel industry. By customizing the Prestige Shopify theme, implementing advanced features, and focusing on user experience, I delivered an eCommerce platform that not only met the client’s expectations but also provided scalability for future enhancements. Gymkuma’s new website now positions them as a professional and competitive brand, ready to make a mark in the dynamic fitness e-commerce market.