The key objective of this project was to develop a personalized Shopify store that would not only present the high-end brand of Greatness Wins, but also deliver a smooth and user-friendly buying experience.

This implied concentrating on establishing the attributes of every product, developing an easy to navigate system and establishing a platform that could be expanded as the company increased in size in the athletic apparel market.

Custom Product and Variant Display

To present every product with a different color variant on its own page, I made a product page by each different color. Shopify generally handles variations between colors as variants of the same product and, therefore, this custom development was necessary to overcome this constraint.

User-Friendly Navigation

I developed my infrastructure by creating a process in which a customer can move through various color options of a single product on one page. This enhanced the user experience as it is easy to go through all the options without actually going through various pages.

Dynamic Section Control

The brand had the desire to change the contents in their site without necessarily engaging a developer. I created a dynamic theme where it is easy to make updates in the content via the customizer provided by the shopify and hence the team could revert to the customizer when appropriate.