Everything starts with a well thought out strategy. It’s the strategy that aligns a website’s structure, content, functionalities and features with your business goals. It’s this strategy and the action plan we draw from it which dictates the direction of your project – to bring your vision to life.
During the strategy phase, we collaborate with you and your team to conduct research, identify challenges and opportunities, and make suitable recommendations. Whether it’s a custom application made from scratch, or a CMS-based site or a mobile app at the end of this phase we present a strategy document that guides the creation of your website and sets the stage and tone for your project.
In tandem with SEO is Social media. Built for mass sharing, social media has a powerful effect on SEO. How you may ask? All of this sharing on social media equates to increased visibility for your content. When lots of people share your content on social media, the likelihood that more people will link to it rises. Another important component is links, which are crucially important to SEO ranking factors. Believe it or not, social media profiles tend to rank amongst the top results in search listings – something that is super beneficial to brand names.
Our SEO specialists stay involved throughout the project to help ensure we create the right pages in the right places so that your site is discoverable, and relevant.